Sales Department || Harley-Davidson of Madison | Madison, WI
**Season Opener - Sat. Mar. 25 ~~ RSVP TODAY to receive a FREE 120th SWAG BAG!**
Today's Hours

Our Sales Team is here to help you find the perfect ride!

Now through the end of March – GET RETAIL FOR YOUR TRADE at Harley-Davidson of Madison! 

Contact our Sales Team for more information!

*Promotion ends 3/31/23. H-D models 2004 or newer for trade-in on in-stock new models only. Some exclusions may apply. Tax, title, license, and other fees not included.

Check out our 2023 New Model Deliveries on Facebook:


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Customer Testimonials

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From the first time that we began our research to buy our first Harley everyone that we spoke to was very knowledgeable and helpful with our purchase. We would strongly recommend Madison Harley-Davidson to anyone. (Employee: Trey Zinke, Craig Siedschlag, Sheri Pietrzak)
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Madison Harley Davidson is truly a family. Erik went above and beyond to help me get back to riding again. Sheri helped with the financing. This is the 3rd bike Ive bought from them in 20 years. Thank you and god bless you all!! (Employee: Erik Kozlowski)
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I appreciate the sales staff worked hard to get the 2023 breakout. N the entire staff helping me go through the process of making the purchase of the bike as easy as possible. Thank you! (Employee: Ryan "Howie" Howard)
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Trey and Rod were both Great and took care of everything I needed. Was in the market for new bike and saw a few online. One being the bike Ive wanted for a few years. It one was it minus a few things Trey made sure it was exactly what I wanted. So at this point there was no need to keep shopping, and make the purchase. It was exactly what I was looking for. Thank Trey and Rod (Employee: Trey Zinke)
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Timothy Passage
I am so pleased to have bought my first Harley from Madison! This is my local dealer and I wanted to stay local when purchasing my new bike, that staff was extremely helpful and even went the extra mile to get me a good trade on my old bike. Amazing stuff and amazing place! Thanks for all the help and service.
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Erik did a very good job showing us different cycles and finding the right one for us. I am very pleased with our purchase. (Employee: Erik Kozlowski)
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Beth R
Highly recommend HD of Madison. This is our 4th bike weve purchased from themfrom the excellent sales staff to the servicetheyre what makes this dealership top notch. Thank you Dan. Thank you Rod. Thank you Sheri. Thank you Wolf. And thank you to all the others. We absolutely canNOT wait for warmer weather to get out on our black on black Badass Bitchin 2023 Road Glide 3 Trike! This thing is a beast! Thank you again for all you do, for being the best dealership around! (Employee: Dan Stark)
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Donald Runaas
Ive been waiting, hounding and bugging Howie and everyone else at Harley Davidson of Madison for 2 1/2 years about this bike and it finally came to fruition today and I dont know who was more excited? Me or them? In all seriousness I love HDoM. Ive been working with them all for years and this was the smoothest sales experience Ive ever had. I dont ever keep a bike stock, so Craig in parts, Jesse in service, Sheri in finance deserve just as much credit as Howie. A special thanks to Wolf and Crystal for running such an awesome dealership and treating us all like family. (Employee: Ryan "Howie" Howard)
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Justin Hemling
Thank you!
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Justin Hemling
Thank you!! (Employee: Erik Kozlowski)

Dealership & Service Hours

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