Sales Department || Harley-Davidson of Madison | Madison, WI
**FIND THE ONE** $2500 Trade-In Credit OR $1500 Cash Back **MORE INFO HERE**
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Our Sales Team is here to help you find the perfect ride!


Check out our 2023 New Model Deliveries on Facebook:

 

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SALES PROMOS

Harley-Davidson FIND THE ONE Sales Event

Now through September 30, 2023

Trade-In Evaluation

TRADE-IN CREDIT

*$1,750 or $2,500 Trade-In Credit on Select Grand American and Adventure Touring Motorcycles valid at participating Harley-Davidson® dealerships within the continental U.S. and Alaska. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring or Adventure Touring motorcycle available and in stock at participating H-D® dealers between August 1, 2023 and September 30, 2023. Offer may not be available in all states. Touring models FLHFB, FLHTKANV, FLHXSANV and FLTRXSANV are excluded. Harley-Davidson® Trikes, CVO™, Police Duty, Anniversary, Icons and Fast Johnnie Enthusiast models are excluded. Offer not valid on previously purchased motorcycles. Offer cannot be combined with the FIND THE ONE Sales Event Cash Back offer. Eligible Trade-in Motorcycle and purchase of Eligible Motorcycle must be made at the same participating dealership. All trade-ins subject to participating dealership standard policies, rules and regulations. Other terms, conditions, and limitations may apply. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership or www.harley-davidson.com/us/en/tools/offers/financing-offer.html for details.

CASH-BACK

**$1,000 or $1,500 incentive on Select Grand American and Adventure Touring Motorcycles valid at participating Harley-Davidson® dealerships within the continental U.S. and Alaska. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring or Adventure Touring motorcycle available and in stock at participating H-D® dealers between August 1, 2023 and September 30, 2023. Offer may not be available in all states. Touring models FLHFB, FLHTKANV, FLHXSANV and FLTRXSANV are excluded. Harley-Davidson® Trikes, CVO™, Police Duty, Anniversary, Icons and Fast Johnnie Enthusiast models are excluded. Offer not valid on previously purchased motorcycles. Offer cannot be combined with the FIND THE ONE Sales Event Trade-In Credit offer. Other terms, conditions, and limitations may apply. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership or www.harley-davidson.com/us/en/tools/offers/financing-offer.html for details.

 

Customer Testimonials

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Andy Maxfield
9/23/2023
OUTSTANDING young man. Easy to work with . Very helpful. Honest. Giving. Attentive. The whole place was a pleasure to work with. (Employee: Trey Zinke)
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Josh Bieber
9/19/2023
I believe both Mr. Harley and Mr. Davidson would be proud of the class taught at HD-Madison. Julie, Sue and Brad are top notch instructors perfecting stern, but patient teaching of the respect riding a bike requires. You guys are world class. (Employee: Julie Johnson, Sue Sherwood, Brad Bauman)
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Tom Studee
9/14/2023
First of all, I would add Greg Jeske to this review as well but didn't see his name in the list. I recently had the privilege of being coached by three instructors at the Harley Davidson Riding Academy, and I can't recommend them enough. Each of them showcased not only an impressive depth of knowledge about motorcycle riding but also a genuine proficiency in imparting that knowledge. Their teaching methodologies were solid and they were committed to ensuring that all students understood the nuances of riding. What I appreciated most was their candid feedback, which always felt constructive and was aimed at our success. It's evident that these coaches are not just skilled riders but are truly invested in the growth and achievement of their students. I walked away feeling more confident in my abilities, thanks to their guidance. Highly recommended! (Employee: Brad Bauman, Julie Johnson)
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Peter Meintjes
9/12/2023
The Saturday and Sunday sessions were a lot of fun and very informative and educational. Caters for people who have never gotten a bike before and eases you into the experience. Coaching was great, Doug had a lot of patience and was very encouraging. Course was a little heavy on the theory and could have done with more riding. Friday 4 hour slide session was overkill and I think a slimmed down version could have been covered in some of the many rest periods on the Saturday and sunday instead. (Employee: Doug Randall, Diana Guinn)
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Peter Meintjes
9/12/2023
The Saturday and Sunday sessions were a lot of fun and very informative and educational. Caters for people who have never gotten a bike before and eases you into the experience. Coaching was great, Doug had a lot of patience and was very encouraging. Course was a little heavy on the theory and could have done with more riding. Friday 4 hour slide session was overkill and I think a slimmed down version could have been covered in some of the many rest periods on the Saturday and sunday instead. (Employee: Doug Randall, Diana Guinn)
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Dan Hefel
9/12/2023
Jada was very knowledgeable and did great job. The entire team was very welcoming and helpful. (Employee: Jada Ward)
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Richard Klingman
9/12/2023
My first time buying a harley from a dealership and I couldn't of picked a better place! The people there were great! They made the whole experience enjoyable and fun. Dan is a great guy and will make your purchasing experience fun and enjoyable. An Rod their financial guy is awesome! I will definitely be coming back for bike number two! Thanks for the great experience! (Employee: Dan Stark)
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Jeffrey Senty
9/10/2023
I came to H.D. of Madison with a tight budget not really expecting to find the deal I was looking for. Trey Zinke was the person I met as I entered the store. I told him what I was after, and he told me Come this way. I was pleased with the selection available to me. Trey was well informed about every used bike he showed me. We worked a great deal and I'm very happy with my choice. (Employee: Trey Zinke)
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Mike Guy
9/10/2023
Excellent staff to work with where you are treated like family no bs from trade in to delivery less than 3 hrs (Employee: Jada Ward, Jim "Ozzy" Osmann, Rod Miethke)
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MICHAEL SCHMIDT
9/7/2023
Everything went very smoothly from the price negotiating process to locating me a bike to the financing. Everyone was vey friendly and professional. They answered all my questions and showed me everything there was to explain on the bike. (Employee: Steven Spencer)

Dealership & Service Hours

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