Sales Department || Harley-Davidson of Madison | Madison, WI
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NOW through December 24, 2024


Roll In to H-D of Madison for the 2023 Model Year-End Sale happening NOW! 

Receive up to $2,000 for a trade-in credit OR use up to $2000 for Genuine Harley-Davidson® P&A and apparel on select 2023 model year motorcycles! 

*Up to $2,000 value valid at participating Harley-Davidson® dealerships within the continental U.S. and Alaska. Offer valid toward the purchase of select new, untitled 2023 Harley-Davidson® motorcycles available and in stock at participating H-D® dealers between December 20, 2023 and December 31, 2024. Offer may not be available in all states. All trade-ins subject to participating dealership standard policies, rules, and regulations. Other terms, conditions, and limitations may apply. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see Harley-Davidson of Madison for details.

Customer Testimonials

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Mike Barbour
Explained the motorcycles proficiently. Purchasing the cycle was smooth and easy and he answered all of are questions. (Employee: Trey Zinke)
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Carter Brown
Jeri and Kim were both amazing and made class very fun. (Employee: Jeri B., Kim L.)
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Mitchell Moody
Before attending the Riding Academy, I had zero experience on a motorcycle. After completing it, I'm comfortable on a bike and am confident in my ability to start riding. What an amazing experience to have; Jeri and Kim were awesome teachers! (Employee: Kim L., Jeri B.)
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Tom and Phil are great. They both did an amazing job getting me and the rest of the class through our rider course. They were patient and understanding and willing to take the time to help anyone through anything. They are both amazing and you guys are lucky to have them.
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Cant say enough about madison Harley Davidson for over 20 years of great service Paul was great for the purchase of my new road glide (Employee: Paul Essock)
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George Trentz
Dan was awesome to deal with. No pressure to buy. Rey friendly and knowledgeable. (Employee: Dan Stark)
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Jake Lemke
Doug and Marc were my coaches during my basic riders course. They were absolutely amazing and caring of their students. They provided excellent training and werent afraid to have some fun with the class. They are awesome! Brenda was my coach during my retake. Again, top notch and very much understanding where my strengths and weaknesses. She was able to give me a couple of pointers I needed to pass my retest with a perfect score! Thank you HD of Madison! You guys continue to impress me and I continue to tell everyone about you! Keep up the great work!!!! (Employee: Doug R., Brenda M., Marc S.)
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Dominic and sandra Hernandez
After driving for an hour or so to get to the dealership for the first time Dan was fast to greet my family and show us the rest rooms lol. After that spent some time looking at gear to buy for the upcoming class for the wife and I. It was Dan's wife I believe that was great at showing us the correct gear and answering questions. I had a picture of a bike that would fit my wife great. Dan found it in no time and showed us with no wait at all. FYI this place was packed they had an event going on. Great team. I'll be buying another bike in a few months. DAN THE MAN (Employee: Dan Stark)
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Sharon Topp
My humble gratitude to Brandon!, Chris, Steve, (and other team members), for working with me on the excitement of finding the right time and type of bike to purchase. What a fantastic group of people to help guide me (and you, dear reader) through the sometimes challenging process. The staff here listened to me and went above and beyond what I had imagined would happen. I wish I could give them more stars than allowed. This is my HD go to place. I encourage you to visit H-D of Madison too. (Employee: Brandon Hilbrich)
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Casey Heimlich
The only negative thing to note about the class was how little time we had. I wouldve preferred to spend 1-2 more hours before the evaluation. The amount of items to cover was a lot to process before testing. However the coaches were great! I will be retesting very soon. (Employee: Diana G., Tom S.)

Dealership & Service Hours

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