Harley-Davidson of Madison
6200 Millpond Rd, Madison, Wisconsin (WI) 53718

608-221-2761

INTRODUCING THE ALL-NEW

LOW RIDER® S

It’s back with a new look and ride that takes the excitement farther.

THE NEW 2020 H-D® MOTORCYCLES ARE HERE

See the full lineup and find your freedom machine.

CHECK OUT WHAT'S GOING ON 

AT THE DEALERSHIP

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Featured inventory

2019 Ultra Limited - FLHTK

2019 Ultra Limited - FLHTK

  • Condition: New
  • Year: 2019
  • Color: Wicked Red / Twisted Cherry
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2019 Softail® Fat Bob® 107 - FXFB

2019 Softail® Fat Bob® 107 - FXFB

  • Condition: New
  • Year: 2019
  • Color: Black Denim
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2020 Softail® Street Bob® - FXBB

2020 Softail® Street Bob® - FXBB

  • Condition: New
  • Year: 2020
  • Color: Barracuda Silver Denim
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2019 Street Glide® Special - FLHXS

2019 Street Glide® Special - FLHXS

  • Condition: New
  • Year: 2019
  • Color: Barracuda Silver
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2019 Softail® Heritage Classic 107 - FLHC

2019 Softail® Heritage Classic 107 - FLHC

  • Condition: New
  • Year: 2019
  • Color: Rawhide
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2020 Road Glide® Limited - FLTRK

2020 Road Glide® Limited - FLTRK

  • Condition: New
  • Year: 2020
  • Color: Billiard Red/Vivid Black
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2020 Road Glide® Special - FLTRXS

2020 Road Glide® Special - FLTRXS

  • Condition: New
  • Year: 2020
  • Color: Zephyr Blue/Black Sunglo
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2020 Road Glide® - FLTRX

2020 Road Glide® - FLTRX

  • Condition: New
  • Year: 2020
  • Color: Spruce
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2020 Ultra Limited - FLHTK

2020 Ultra Limited - FLHTK

  • Condition: New
  • Year: 2020
  • Color: River Rock Gray/Vivid Black
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2020 Road King® - FLHR

2020 Road King® - FLHR

  • Condition: New
  • Year: 2020
  • Color: Stone Washed White Pearl
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2020 Tri Glide® Ultra - FLHTCUTG

2020 Tri Glide® Ultra - FLHTCUTG

  • Condition: New
  • Year: 2020
  • Color: Spruce
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2020 Softail® FXDR™ 114 - FXDRS

2020 Softail® FXDR™ 114 - FXDRS

  • Condition: New
  • Year: 2020
  • Color: Barracuda Silver Denim
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2020 Tri Glide® Ultra - FLHTCUTG

2020 Tri Glide® Ultra - FLHTCUTG

  • Condition: New
  • Year: 2020
  • Color: Spruce
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2020 Tri Glide® Ultra - FLHTCUTG

2020 Tri Glide® Ultra - FLHTCUTG

  • Condition: New
  • Year: 2020
  • Color: Midnight Blue/Barracuda Silver
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2020 Sportster® Iron 883™ - XL883N

2020 Sportster® Iron 883™ - XL883N

  • Condition: New
  • Year: 2020
  • Color: Black Denim
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2020 Softail® Low Rider® S - FXLRS

2020 Softail® Low Rider® S - FXLRS

  • Condition: New
  • Year: 2020
  • Color: Barracuda Silver
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2020 Softail Slim® - FLSL

2020 Softail Slim® - FLSL

  • Condition: New
  • Year: 2020
  • Color: Barracuda Silver Denim
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2020 Softail® Heritage Classic 107 - FLHC

2020 Softail® Heritage Classic 107 - FLHC

  • Condition: New
  • Year: 2020
  • Color: Vivid Black
Find out more

Upcoming events

New Model Open House

New Model Open House

13

Days

18

Hours

6

Mins

27

Secs

Join us for the New Model Open House on Saturday, October 5!

Find out more
Feats of Strength 2019

Feats of Strength 2019

13

Days

20

Hours

6

Mins

27

Secs

MORE INFO TO COME!

Find out more
Veterans Day

Veterans Day

50

Days

9

Hours

7

Mins

27

Secs

Thank you to all of our Veterans for your sacrifices and service to our country!

Find out more
LEARN to RIDE

LEARN to RIDE

The 2019 Course Schedule is NOW LIVE!

Click the button below for more information on the Riding Academy program at H-D of Madison & for the link to get registered for class this Spring!

FIND OUT MORE
Madison H.O.G.® Chapter Meetings

Madison H.O.G.® Chapter Meetings

Meetings are the first Saturday of every month, starting at 4:30 PM

2019 Meeting Schedule

Mar 2  ||  Apr 6  ||  May 4  ||  Jun 1  ||  Jul 6  ||  Aug 3  ||  Sep 7  ||  Oct 5  ||  Nov 2  ||  Dec 7

JOIN TODAY
Join @hdofmadison for our NEW MODEL OPEN HOUSE - Saturday, October 5!

DOOR PRIZES || DEMO RIDES || FOOD FROM 11AM TILL GONE

Other events during the day: - IRONe™ Demo Rides (For kids ages 3-7); Building New Riders:

Join @hdofmadison for our NEW MODEL OPEN HOUSE - Saturday, October 5! DOOR PRIZES || DEMO RIDES || FOOD FROM 11AM TILL GONE Other events during the day: - IRONe™ Demo Rides (For kids ages 3-7); …

How impressive is this maneuvering! These Motor Officers mean business! #BMOA #badgermotorofficers @harleydavidson #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #harley #hd #hdmc #harleydavidson #motorcycle #motorcycles #allforfreedom #freedomforall #freedommachine

How impressive is this maneuvering! These Motor Officers mean business! #BMOA #badgermotorofficers @harleydavidson #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #…

COMING SOON TO @hdofmadison : the IRONe12 & the IRONe16 - electric-powered balance bikes for kids! #comingsoon #IRONe #IRONe12 #IRONe16 #electricbike #futureriders #kids #balancebike #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #harley #hd #hdmc #harleydavidson #motorcycle #motorcycles #allforfreedom #freedomforall #freedommachine @ridestacyc @harleydavidson

COMING SOON TO @hdofmadison : the IRONe12 & the IRONe16 - electric-powered balance bikes for kids! #comingsoon #IRONe #IRONe12 #IRONe16 #electricbike #futureriders #kids #balancebike #hdofmadison #…

You may have noticed the #bigrubberduck in the pond in front of the Dealership — Well, this big guy is part of our event next week: the 34TH ANNUAL FREEDOM RIDE TO BENEFIT MDA! #ChuckADuck at the #bigfella on July 20 for your chance to win some prizes! Stop in to @hdofmadison for more info!

#FreedomRide #MDA #MuscularDystrophyAssociation #RideWithTheWolfPack #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #harley #hd #hdmc #harleydavidson #motorcycle #motorcycles #allforfreedom #freedomforall #freedommachine

You may have noticed the #bigrubberduck in the pond in front of the Dealership — Well, this big guy is part of our event next week: the 34TH ANNUAL FREEDOM RIDE TO BENEFIT MDA! #ChuckADuck at the #…

Happy #4thofjuly from all of us at @hdofmadison! 
#independenceday #fourthofjuly #redwhiteandblue #usa #patriotic #fireworks #america #freedom #starsandstripes #summer #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #harley #hd #hdmc #harleydavidson #motorcycle #motorcycles #allforfreedom #freedomforall #freedommachine

Happy #4thofjuly from all of us at @hdofmadison! #independenceday #fourthofjuly #redwhiteandblue #usa #patriotic #fireworks #america #freedom #starsandstripes #summer #hdofmadison #hdm #…

@hdofmadison will be closed THURSDAY, JULY 4th to celebrate #IndependenceDay with #friendsandfamily! Regular business hours will resume on Friday, July 5th.

@hdofmadison will be closed THURSDAY, JULY 4th to celebrate #IndependenceDay with #friendsandfamily! Regular business hours will resume on Friday, July 5th.

The #Summer #GarageCollection has arrived at @hdofmadison! Check out the Women’s collection! #MotorClothes #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #harley #hd #hdmc #harleydavidson #motorcycle #motorcycles #allforfreedom #freedomforall #freedommachine

The #Summer #GarageCollection has arrived at @hdofmadison! Check out the Women’s collection! #MotorClothes #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin …

The #Summer #GarageCollection has arrived at @hdofmadison Check out the Men’s collection! #MotorClothes #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #harley #hd #hdmc #harleydavidson #motorcycle #motorcycles #allforfreedom #freedomforall #freedommachine

The #Summer #GarageCollection has arrived at @hdofmadison Check out the Men’s collection! #MotorClothes #hdofmadison #hdm #thedealerwhocares #harleydavidsonofmadison #madison #MadisonWI #Wisconsin #…