Financing | Harley-Davidson of Madison | Madison, WI
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Let us be your one-stop-shop for everything you need to protect you and your Harley-Davidson® motorcycle!

Consider the fact that we can also help arrange for motorcycle insurance and several other options:

  • We offer the Harley-Davidson® Extended Service Plan to help ease your mind while you’re out letting the wind blow through your hair.
  • We offer the Harley-Davidson® Guaranteed Asset Protection to help keep you from being surprised by a large financial burden if the unthinkable happens to your motorcycle.
  • Tire and Wheel Coverage are available as well.

Your ride begins here. New or pre-owned from the dealership or another rider—if you need help getting a motorcycle loan, we’ve got you covered.

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NOW through MARCH 31, 2024


Roll In to H-D of Madison for the 2023 Model Year-End Sale happening NOW! 

$0 Down and rates as low as 1.99% APR* AND receive up to a $2000 Customization Credit™ for Genuine Harley-Davidson® P&A and apparel on select 2023 model year motorcycles!** 


*2023 STREET GLIDE® ST IN VIVID BLACK *Financing Offer available only on select new, untitled 2022 and 2023 Harley-Davidson® Grand American Touring and Adventure Touring motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Touring models Road King® Special, Electra Glide® Highway King, Road Glide® Special Anniversary, Street Glide® Special Anniversary and Ultra Limited® Anniversary are excluded. Harley-Davidson CVO™, Trikes, Icons Motorcycle Collection, and Police Duty Motorcycles are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 48-month term. For example, a 2023 Street Glide® ST motorcycle in Vivid Black with Black Trim with an MSRP of $29,999, no down payment and amount financed of $29,999, 48-month repayment term, and 1.99% APR results in monthly payments of $650.70. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by March 31, 2024. This Financing Offer is valid during the period of February 1, 2024, to March 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.


**$1,000 or $2,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson® Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American and Adventure Touring Motorcycles valid at participating Harley-Davidson® dealerships within the continental U.S. and Alaska. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring or Adventure Touring motorcycles available and in stock at participating H-D® dealers between February 1, 2024 and March 31, 2024. Offer may not be available in all states. Touring models Road King® Special, Electra Glide® Highway King, Road Glide® Special Anniversary, Street Glide® Special Anniversary and Ultra Limited® Anniversary are excluded. Harley-Davidson CVO™, Trikes, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.

Harley-Davidson® Extended Service Plan (or ESP)

Whether it’s a short trip across town or an epic run to Sturgis, don’t spend time worrying about the unexpected. Ride worry-free knowing you’re covered by the only Harley-Davidson® factory-approved Extended Service Plan. The Harley-Davidson® Extended Service Plan protects you from costly repairs on covered claims for up to 7 Years and Unlimited miles. *Some exclusions, conditions and restrictions apply. See contract for details.

Harley-Davidson® Tire and Wheel Coverage

(With Extended Service Plan OR Stand-Alone)
Protect yourself from out-of-pocket repair costs caused by unexpected road hazards with Harley-Davidson® Tire & Wheel Protection. Provides coverage specifically for Tires & Wheels that fail due to contact with a Road Hazard for up to 7 years with $0 deductible. Harley-Davidson® Tire & Wheel also offers expense reimbursement for Towing, Rental, Lodging, and Meals.

Harley-Davidson® Appearance Protection

Keep your paint, leather & chrome looking like new. If you’re like many riders, your motorcycle’s appearance is as important as its performance. With Harley-Davidson® Appearance Protection you can keep your bike looking as good as the day you rode out of the dealership.

Harley-Davidson® Guaranteed Asset Protection (or GAP)

If your Harley-Davidson® motorcycle is stolen and never recovered, chances are you’ll have to pay the “gap” between your insurance company balance and the loan balance. Don’t assume that your primary insurance will cover any loss related to your motorcycle. In reality, the actual cash value that an insurance company places on your bike may be substantially less than the outstanding balance on your loan. Who pays the difference or the “gap” between your insurance company and your loan payoff? You do! Harley-Davidson GAP pays the difference between the fair market value of your vehicle and the outstanding balance.

Harley-Davidson® Insurance

We get it. Your motorcycle is your pride and joy. That feeling and connection to your bike is what our brand is all about. That said, you want your motorcycle protected, and if something happens, you want the best motorcycle insurance to help get you back on the road as quickly as possible.

Harley-Davidson® Visa®

Reward your passion with the H-D™ Visa Signature® Card or the H-D™ H.O.G.™ Elite Visa Signature™ Card. Earn points Benefits for every card member include simple account management, access to the mobile app, travel benefits, and peace of mind.

Rider-To-Rider Financing Program

Through the Harley-Davidson Rider-to-Rider Financing Program**, financing is available to qualified individuals who are buying a used motorcycle from a private party. Your local participating Harley-Davidson® dealer can help you obtain financing and give you peace of mind knowing Harley-Davidson experts are involved in your sale. **The Harley-Davidson Rider-to-Rider Financing Program is offered through Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Financial Services (HDFS) at participating Harley-Davidson Dealerships.

*Financing offers subject to change or cancellation at any time. Speak with our Business Managers at the Dealership for complete details on any and all financing offers.

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