Apparel & Licensing | Harley-Davidson of Madison | Madison, WI
**FIND THE ONE** $2500 Trade-In Credit OR $1500 Cash Back **MORE INFO HERE**
Today's Hours


Harley-Davidson Motor Company has been providing apparel and gear for riders since 1912. We know what works. On the road, and on a t-shirt. We build things with the kind of quality that can turn a leather jacket into a family heirloom. From functional gear like rain suits and helmets, to mechanics’ work shirts, to modern riding jackets, to apparel that lets you roll with some Harley when you’re off your bike, we’ve got you covered.

Stop in and smell the leather. See what feels right to you.

A&L Inquiry

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Summer Gift with Purchase

July 30 - August 31, 2023


EXCLUSIVE TRAVEL TECH TRI-FOLD - Portable cord organizer for the Road

*Free exclusive Harley-Davidson® Tech Tri-fold with a minimum purchase of $175 of Harley-Davidson® MotorClothes® merchandise, Genuine Motor Parts and Accessories, Screamin' Eagle Performance Parts or official licensed products during the 2023 summer promotion period (ends August 21, 2023). Excludes Harley-Davidson™ Gift Card purchases. Items must be purchased within the same transaction. Subject to change without notice. Void where prohibited. Limited to one gift per customer. While supplies last.

Dealership & Service Hours

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