Meet Our Management Team
Virgil Schulenburg
Dealer Principal & Owner
U.S. Navy Veteran
Dealer Principal since 1979
Rebecca Schulenburg
General Manager & Owner
Team Member since 2012
- Favorite Ride: La Crosse & through the Bluffs
Meet Our Sales Team
Jim Osmann
Sales Manager
Team Member since 2019
- Rides a 2019 Limited
- First Bike: 1975 Kawasaki KE100
- Riding Tip: "Enjoy the Ride!"
Dan Stark
Sales Associate
Team Member since 2020
- Rides a 2008 CVO Ultra Classic
- First [street] Bike: 1981 Kawasaki 305cc
- Favorite Ride: "The 2-wheel kind"
- Saddlebag Must-Have: "Rain gear & hair brush"
Trey Zinke
Fit Specialist
Team Member since 2022
- Rides a '22 Ultra Limited & an '02 Heritage Springer
- Favorite Ride: "Devil's Lake"
Steven Spencer
Fit Specialist
Team Member since 2023
Hunter Gervais
Fit Specialist
Team Member since 2025
- Rides a 2012 Street Glide
- First Bike: "1998 Buell M2 Cyclone"
- Saddlebag Must-Have: "Hoodie, water, tool kit."
- Favorite Ride: "White Sulphur Springs, Montana"
Jada W.
Business Development Manager
Team Member since 2020
- Rides a gorgeous '09 Street Glide in Black Ice/Blue Ice - named "Reaper"
- Favorite Ride: "Anywhere!!!"
Mike A.
Internet Sales & Warranty
First Responder: Former Police Sergeant
Team Member since 2021
- First Bike: 1988 XL1200
- Favorite Bike: 1993 FXRP
- Favorite Ride: Hoover Dam, Nevada
Meet Our Finance Team
Rod Miethke
Business Manager
Team Member since 2019
- Saddlebag Must-Have: "Hair brush for beard"
Steve Krueger
Business Manager
Team Member since 2024
- Rides a '00 Deuce, an '06 VRod, & an '11 CVO Softail
- Specialties: "Loud & fast plus chrome"
- Riding tip: "[The] Best rides have no specific destination, but definitely explore areas on a motorcycle that put you in the middle of the environment. Enjoy the sights, smells, and sounds."
Meet Our Service Team
Don Zander
Director of Technical Services & Master Technician
Team Member since 1991
(over 35 years of H-D experience!)
- Rides a 2002 Ultra Classic
- Favorite Ride: “One I haven’t taken yet.”
- Riding Tip: "Keep the shiny side up & rubber side down."
Andy Wilson
Service Operations Manager
Team Member since 2024
- 16(ish) years total H-D Experience
- First Bike: 2005 FXDL
- Riding Tip: "Loud Pipes Save Lives"
Keagan Z.
Service Advisor
U.S. Army Veteran
Team Member since 2024
- First Bike: 2019 FXBB
- Favorite Bike: Cross Bones
- What does H-D mean to you? "Wind Therapy"
Josh H.
Master Technician
U.S. Army Veteran (‘98-’02)
Team Member since 2003
(over 23 years of H-D experience)
- Rides a 2007 Street Bob
- First Bike: 1984 Nighthawk S
- Saddlebag Must-Have: Sunscreen
Dusty B.
Master Technician
Team Member since 2015
- First Bike: 2007 Softail® Night Train
- Saddlebag Must-Have: "Riding is all you need"
Dan L.
Master Technician
Team Member since 2025
(over 37 years of H-D experience!)
First Bike: "1975 Harley Sprint"
What does H-D mean to you?: "Freedom"
Pat C.
Service Technician
Team Member since 2022
- Rides a 2000 1200 Sportster
- Riding Tip: "Don't lane filler unless traffic on the highway is fully stopped. Relax and don't freak out."
Todd M.
Service Technician
Team Member since 2025
- Rides his first bike, '07 1200 Sportster Custom
- Favorite Ride: "Holy Hill in the Fall"
- Saddlebag Must-Haves: "Hat, rain gear, and a pen"
Josh F.
Service Technician
Team Member since 2025
Favorite Harley: "Sleeper Heritage? XR 750? Can't pick just one..."
Favorite Ride: "Used to say 'the next one' but if I had to pick 1, my on/off-road PCH route ☺"
Saddlebag Must-Haves: "Gas $$. Tools! Emergency Burrito."
Dan M.
Service Technician
Team Member since 2026
First Bike: "'09 H-D 1200N"
Favorite H-D: "Top Fuel Shovelhead"
Riding Tip: "Never ride faster than your guardian angel can fly."
Jeff M.
Driver & All-Around Guy
U.S. Army Veteran : Airborne Infantry
Team Member since 1998
(over 28 years of H-D expereience!)
- Rides a CVO Road Glide & Dyna Wide Glide
- Riding Tip: "Never ride faster than your Guardian Angel can fly!"
Meet Our Warehouse Team
Dakota R.
Warehouse Support
Team Member since 2023
- Riding Tip: "Ride Safe"
Mark S.
Detail Tech & Service Support
Team Member since 2022
- Rides the "World's Fastest" '09 Sportster
Kristian S.
Porter & Detailer
Team Member since 2025
Meet Our Parts and Accessories Team
Aaron Webber
Parts Manager
Team Member since 2022
- Rides a 2021 Road Glide® Special & 1980 ELH
- Saddlebag Must-Haves: "Cargo net & bungee cords"
- Riding Tip: "RIDE -- Life is made of memories."
Luke W.
Parts Specialist
Team Member since 2024
- Rides a '93 Electra Glide, among other bikes
- Specialties: Lighting & EVOs
- What does H-D mean to you?: "Family - [I'm a] Third Generation Ride. My Grandpa is 85 and still rides!"
James M.
Parts Specialist
Team Member since 2025
Favorite Bike: "Nightster"
First Bike: "1966 Suzuki 150"
What does H-D mean to you?: "American Pride"
Jens E.
Parts Specialist
Team Member since 2026
- Rides a 2004 Dyna Low Rider
- First Bike: "1982 Honda CX500D"
- Riding Tips: "Loud pipes dramatically increase your odds of being noticed by drivers who are not paying proper attention."
Casey Z.
Parts To Service
Team Member since 2011
- Rides a 1972 XLCH & a 2003 XL883R
- Favorite Trip: Needles Highway (in SD)
- Riding Tip: "Don't crash, it HURTS!"
Meet Our Apparel and Licensing Team
Connie Staples
A&L Manager
Team Member since 2013
- Favorite bike: Fat Boy & Road Glide
- Saddlebag Must-Have: Dry clothes
- What does H-D mean to me?: "Fun & therapy"
Brisa H.
Apparel Associate
Team Member since 2025
Rides a 2022 Street Glide ST
First Bike: "2017 Softail Slim (#RIP ☹)
Saddlebag Must-Have: "Can Coozie & fake ID (just kidding!)"
Favorite Ride: "Mississippi Route & Crud Run"
Morgan R.
Apparel Associate
Team Member since 2025
Saddlebag Must-Haves: "Sunscreen, my whole purse, extra headband, can coozie"
Meet Our Riding Academy Team
Julie Johnson
Riding Academy® Manager & Rider Coach
Team Member since 2021
- Rides a '19 Street Glide
- Favorite Ride: "The Witch Ride! We dress up like witches & deck out our bikes!"
- Saddlebag Must-Have: "Extra pair of gloves, glasses, tools, & hat"
Brad B.
Rider Coach
Ron B.
Rider Coach
Jeri B.
Rider Coach
Diana G.
Riding Coach
Carolyn H.
Rider Coach
Greg J.
Rider Coach
John M.
Rider Coach
Carl L.
Rider Coach
Brenda M.
Rider Coach
Dustyn M.
Rider Coach
Phil N.
Rider Coach
Michael P.
Rider Coach
Doug R.
Rider Coach
Tom S.
Rider Coach
Marc S.
Rider Coach
Angie V.
Rider Coach
Meet Our Administration Team
Kassy G.
Accountant & Admin
Team Member since 2023
- Rides a 2025 Low Rider ST
- Riding Tip: "Ride your own ride."
- Saddlebag Must-Haves: "Sunscreen, brush, ponytail holders, can coozies."
Alissa R.
Receptionist, Apparel Associate, & Rider Coach
Team Member since 2022
- Rides as a passenger with fiancé, Chris
- What does H-D mean to you?: "Family, Dad instilled in me that Harley was the only way."
Jeff J.
Shipping & Receiving
Team Member since 2023
- Rides a 2020 Street Bob®
- First Bike: '95 XL883
- Riding Tip: "Always bring napkins!"
Nikki H.
IT & Marketing Coordinator
Team Member since 2016
- Favorite Bike: Softail Slim
- Specialties: Using her tech magic and bad dad jokes
- Riding Tip: "Don't miss Service Appointments!"
Legends of H-D of Madison
Tracy C.
RETIRED
Retired in 2025 as Master Technician after 27 years
- First Bike: '68 Honda 350L
- Service Tip: Schedule regular maintenance appointments
Crystal Mundt
RETIRED
Retired in 2025 as General Manager after 37 years
- Rides with her husband, Jeff M, and he "has too many bikes to name"
- Favorite Ride: Sturgis
Sue S.
RETIRED
Retired in 2025 as Lead Admin after 30+ years
- First Bike: '71 Honda & "yes, it was in 1971!"