H-D® of Madison Staff
Store Management
Virgil "Wolf" Schulenburg
Dealer Principal & Owner
Name Virgil "Wolf" Schulenburg
Title Dealer Principal & Owner
U.S. Navy Veteran || Dealer Principal since 1979 **See About Us page for full bio**
Crystal Mundt
General Manager
Name Crystal Mundt
Title General Manager
Team Member since 1988 || Specialties: Chaos Coordinator || Rides with her husband (Jeff) and he "has too many bikes to name" || Favorite Ride: Sturgis || Saddlebag Must-Haves: "Sunscreen & whiskey"
Rebecca Schulenburg
Owner & Administrator
Name Rebecca Schulenburg
Title Owner & Administrator
Team Member since 2012 || Favorite Ride: La Crosse & through the Bluffs
Sales
Jim Osmann
Sales Manager
Name Jim Osmann
Title Sales Manager
Team Member since 2019 || Rides a 2019 Limited || First Bike: 1975 Kawasaki KE100 || Riding Tip: "Enjoy the Ride!"
Chris Kucharas
Floor Manager
Name Chris Kucharas
Title Floor Manager
Team Member since 2021 || Rides a 2020 Limited || First Bike: 1995 Sportster 1200 || Favorite Ride: New Orleans - from the French Quarter to West Bend, WI in ONE day (1028 miles
Dan Stark
Sales Associate
Name Dan Stark
Title Sales Associate
Team Member since 2020 || Rides a 2008 CVO Ultra Classic || First [street] Bike: 1981 Kawasaki 305cc || Favorite Ride: "The 2-wheel kind" || Saddlebag Must-Have: "Rain gear & hair brush"
Trey Zinke
Fit Specialist
Name Trey Zinke
Title Fit Specialist
Team Member since 2022 || Riding Tip: "Don't be afraid to lean. Your bike can probably go lower than you think!"
Steven Spencer
Fit Specialist
Name Steven Spencer
Title Fit Specialist
Team Member since 2023
Paul Essock
Fit Specialist
Name Paul Essock
Title Fit Specialist
Team Member since 2024 || Favorite Bike: '24 Limited in Whiskey Fade || First Harley: '01 Ultra Classic || Favorite Ride: "River Road from Prairie Du Chien to River Falls." || What does H-D mean to you? "A fun and fulfilling culture. LIVE TO RIDE - RIDE TO LIVE."
Brandon Hilbrich
Fit Specialist
Name Brandon Hilbrich
Title Fit Specialist
Team Member since 2024
Jada W.
Business Development Manager
Name Jada W.
Title Business Development Manager
Team Member since 2020 || Rides a gorgeous '09 Street Glide in Black Ice/Blue Ice - named "Reaper" || Favorite Ride: Anywhere!!!
Mike A.
Internet Sales & Warranty
Name Mike A.
Title Internet Sales & Warranty
First Responder: Police Sergeant || Team Member since 2021 || First Bike: 1988 XL1200 || Favorite Bike: 1993 FXRP || Favorite Ride: Hoover Dam, Nevada
Finance
Rod Miethke
Business Manager
Name Rod Miethke
Title Business Manager
Team Member since 2019 || Saddlebag Must-Have: "Hair brush for beard"
Steve Krueger
Business Manager
Name Steve Krueger
Title Business Manager
Team Member since 2024 || Rides a '00 Deuce, an '06 VRod, & an '11 CVO Softail || Specialties: "Loud & fast plus chrome" || Riding tip: "[The] Best rides have no specific destination, but definitely explore areas on a motorcycle that put you in the middle of the environment. Enjoy the sights, smells, and sounds."
Service
Don Zander
Service Manager & Master Technician
Name Don Zander
Title Service Manager & Master Technician
Team Member since 1991 || Rides a 2002 Ultra Classic || Favorite Ride: “One I haven’t taken yet.” || Riding Tip: "Keep the shiny side up & rubber side down."
Gary "Jake" Jacobs
Assistant Service Manager
Name Gary "Jake" Jacobs
Title Assistant Service Manager
Team Member since 2022 || Rides 2017 Dyna Low Rider S, among other bikes || Saddlebag Must-Have: Wet Wipes, Band-Aids, & sage || Riding Tip: "When in doubt, throttle out"
Andy Wilson
Service Operations Manager
Name Andy Wilson
Title Service Operations Manager
Team Member since 2024
Anna E.
Service Advisor
Name Anna E.
Title Service Advisor
Team Member since 2024
Keagan Z.
Service Advisor
Name Keagan Z.
Title Service Advisor
Team Member since 2024
Tracy "Spaceman" C
Master Technician
Name Tracy "Spaceman" C
Title Master Technician
Team Member since 1998 || Rides a 2000 Dyna Wide Glide || First Bike: '68 Honda 350L || Service Tip: Schedule regular maintenance appointments
Josh "House" H.
Master Technician
Name Josh "House" H.
Title Master Technician
U.S. Army Veteran (‘98-’02) || Team Member since 2003 || Rides a 2007 Street Bob || First Bike: 1984 Nighthawk S || Saddlebag Must-Have: Sunscreen
Dustin "Dusty" B.
Service Technician
Name Dustin "Dusty" B.
Title Service Technician
Team Member since 2015 || First Bike: 2007 Softail® Night Train || Saddlebag Must-Have: Riding is all you need
Derick "Duke" B.
Service Technician
Name Derick "Duke" B.
Title Service Technician
Team Member since 2018 || Rides a '12 Wide Glide & a '78 Sportster || First Bike: 1978 Kawasaki K2650 || Favorite Ride: "All of them"
Joel S.
Service Technician
Name Joel S.
Title Service Technician
Team Member since 2022 || Rides a 2009 Road King || Favorite Bike: 2006 Dyna Bobber || What does H-D mean to you?: "It's a culture and a family environment. Always been a big fan of Harley motorcycles.
Pat C.
Service Technician
Name Pat C.
Title Service Technician
Team Member since 2022 || Rides a 2000 1200 Sportster || Riding Tip: "Don't lane filler unless traffic on the highway is fully stopped. Relax and don't freak out."
Derek "EOD" S.
Service Technician
Name Derek "EOD" S.
Title Service Technician
Team Member since 2023 || USMC & Air Force Veteran || Rides a 2013 Cletus Van Dame Custom || Saddlebag Must-Have: "Stunner Shades" || Favorite Ride: "NC 172 to 210 through Surf City"
Frank G.
Service Technician
Name Frank G.
Title Service Technician
Team Member since 2024 || Favorite Bike: Road Glide || Riding Tip: "Don't lock up [the] front brake." || What does H-D mean to you?: "To be a part of history."
Justin P.
Service Technician & Service Writer
Name Justin P.
Title Service Technician & Service Writer
Team Member since 2023 || Active duty Firefighter || Rides a '23 Road Glide Special || Favorite Ride: Rt. 33 Wildcat Mountain National Park, WI
Warehouse
Dakota R.
Warehouse Supervisor
Name Dakota R.
Title Warehouse Supervisor
Team Member since 2023 || Riding Tip: "Ride Safe"
Brett "Boomer" C.
Porter & Service Support
Name Brett "Boomer" C.
Title Porter & Service Support
Team Member since 2023 || Rides a 1999 Road King Classic || Favorite Bike: Street Glide Special || Riding Tip: "Keep the wheels down. Burn rubber, not your soul."
Mark S.
Detail Tech & Service Support Staff
Name Mark S.
Title Detail Tech & Service Support Staff
Team Member since 2022
Jeff "Munster" M.
All-Around Guy
Name Jeff "Munster" M.
Title All-Around Guy
U.S. Army Veteran : Airborne Infantry || Team Member since 1998 || Rides a CVO Road Glide & Dyna Wide Glide || Riding Tip: "Never ride faster than your Guardian Angel can fly!"
Joey H.
Maintenance
Name Joey H.
Title Maintenance
Team Member since 2004
Parts and Accessories
Aaron Webber
Parts Manager
Name Aaron Webber
Title Parts Manager
Team Member since 2022 || Rides a 2021 Road Glide® Special & 1980 ELH || Saddlebag Must-Haves: "Cargo net & bungee cords" || Riding Tip: "RIDE -- Life is made of memories."
Brennan G.
Parts Specialist
Name Brennan G.
Title Parts Specialist
Team Member since 2024 || Army Veteran || Rides his first bike, an '05 H-D Softail || Saddlebag Must-Haves: Sunglasses, spare hat, portable phone charger
Luke W.
Parts Specialist
Name Luke W.
Title Parts Specialist
Team Member since 2024 || Rides a '93 Electra Glide, among other bikes || Specialties: Lighting & EVOs || What does H-D mean to you?: "Family - [I'm a] Third Generation Ride. My Grandpa is 85 and still rides!"
Dakota Z.
Parts Specialist
Name Dakota Z.
Title Parts Specialist
Team Member since 2024
Casey Z.
Parts To Service
Name Casey Z.
Title Parts To Service
Team Member since 2011 || Rides a 1972 XLCH & a 2003 XL883R || Favorite Trip: Needles Highway (in SD) || Riding Tip: "Don't crash, it HURTS!"
Apparel and Licensing
Connie Staples
A&L Manager
Name Connie Staples
Title A&L Manager
Team Member since 2013 || Favorite bike: Fat Boy & Road Glide || Saddlebag Must-Have: Dry clothes || What does H-D mean to me?: "Fun & therapy"
Brandi H.
A&L Associate
Name Brandi H.
Title A&L Associate
Team Member since 2023 || Favorite Bike: Sportster 883 or Street™ 500 || Riding tip: "Eyes up. When moving turn your head & look where you want to go."
Savanah S.
Apparel Associate
Name Savanah S.
Title Apparel Associate
Team Member since 2024 || Full-Time Teacher - Summers only at HDM! || Favorite Bike Color: Sharkskin Blue
Kay H.
Apparel Associate
Name Kay H.
Title Apparel Associate
Team Member since 2024 || Saddlebag Must-Haves: "Chapstick & Sunscreen"
Riding Academy
Julie Johnson
Riding Academy® Manager & RiderCoach
Name Julie Johnson
Title Riding Academy® Manager & RiderCoach
Team Member since 2021 || Rides a '19 Street Glide || Favorite Ride: "The Witch Ride! We dress up like witches & deck out our bikes!??" || Saddlebag Must-Have: "Extra pair of gloves, glasses, tools, & hat"
Brad B.
RiderCoach
Name Brad B.
Title RiderCoach
Ron B.
RiderCoach
Name Ron B.
Title RiderCoach
Jeri B.
RiderCoach
Name Jeri B.
Title RiderCoach
Diana G.
RidingCoach
Name Diana G.
Title RidingCoach
Carolyn H.
RiderCoach
Name Carolyn H.
Title RiderCoach
Greg J.
RiderCoach
Name Greg J.
Title RiderCoach
Kim L.
RiderCoach
Name Kim L.
Title RiderCoach
Brenda M.
RiderCoach
Name Brenda M.
Title RiderCoach
Phil N.
RiderCoach
Name Phil N.
Title RiderCoach
Doug R.
RiderCoach
Name Doug R.
Title RiderCoach
Tom S.
RiderCoach
Name Tom S.
Title RiderCoach
U.S. Air Force Veteran & Retired from Dane Co. Sheriff's Office || Team Member since 2021 || Rides: 2018 Ultra || Specialties: Problem Solving || Riding Tip: PLEASE RIDE SOBER!
Marc S.
RiderCoach
Name Marc S.
Title RiderCoach
Administration
Sue S.
Administration
Name Sue S.
Title Administration
Team Member since 2006 || Rides a '03 FLHTC-I || First Bike: '71 Honda & "yes, it was in 1971!"
Kassy F.
Accountant & Admin
Name Kassy F.
Title Accountant & Admin
Team Member since 2023 || Rides a 2009 Sportster 1200 Low || Riding Tip: "Ride your own ride." || Saddlebag Must-Haves: "Sunscreen, brush, ponytail holders, can coozies."
Alissa R.
Receptionist & Rentals Liason
Name Alissa R.
Title Receptionist & Rentals Liason
Team Member since 2022 || Rides as a passenger with fiance, Chris W || What does H-D mean to you?: "Family, Dad instilled in me that Harley was the only way."
Jeff J.
Shipping & Receiving
Name Jeff J.
Title Shipping & Receiving
Team Member since 2023 || Rides a 2020 Street Bob® || First Bike: '95 XL883 || Riding Tip: "Always bring napkins!"
Denver R.
Marketing & Events
Name Denver R.
Title Marketing & Events
Team Member since 2024 || Favorite Bike: he's "in-between bikes" at the moment || Specialty: "Making Trey a famous movie star" || Favorite Ride: "Any of 'em...especially if we're going to get food!" || What does H-D mean to me? "A rich history of great stories and good times."
Nikki H.
Marketing, Webmaster, & IT Coordinator
Name Nikki H.
Title Marketing, Webmaster, & IT Coordinator
Team Member since 2016 || Favorite Bike: Softail Slim || Specialties: Using her tech magic and Dad-Jokes || Riding Tip: "Don't miss Service Appointments!"