About H-D® of Madison

 

The Team at H-D® of Madison focuses on Sales & Service but have expanded our MotorClothes® Apparel & licensed product, Genuine Parts & Accessories®, Financing, and Riding Academy® departments as well as added EagleRider® rentals to better serve our customer's wants & desires. Virgil and the team collectively bring almost 400 years of experience throughout the entire Dealership. Whether you've been riding all your life or you've never kicked a leg over a bike, everyone who comes through the doors at the Dealership become a member of the H-D® of Madison family!

We love the open road at H-D® of Madison, and we are excited to help you experience the fun and adventure that a quality Harley-Davidson® motorcycle can bring into your life! Going strong into almost a decade of operation in the Madison area, offering the best in new and pre-owned motorcycles the H-D® of Madison team continues to provide the kind of service that backs up our motto: "The Dealer Who Cares."

About the Dealer Principal

Virgil "Wolf" Schulenburg

Wisconsin-born Virgil "Wolf" Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy, and in 1976, rode it home from Seattle, Washington to rural Sauk County, Wisconsin.

In 1979, he purchased Sauk Prairie Harley-Davidson® (Sauk City, WI) and the business stayed operational until 2016. Virgil had the opportunity to establish Harley-Davidson® of Madison (Madison, WI) in April 2015. As of 2023, Virgil and his daughter, Rebecca, continue to dedicate their time and passion to the business.

In his downtime, "Wolf" likes to hunt and fish in Northern Wisconsin, Minnesota, Colorado, and Canada; enjoy the company of his team at the local watering hole; and work on his motorcycles in the Service department.

Contact Us

Call us at (608) 221-2761 or come by today and experience our superior service and selection! We look forward to serving you!