Excellent service I experienced with Steven and the rest of the staff at Madison Harley Davidson. (Employee: Steven Spencer)

Excellent customer service from sales, parts, service, and motor clothes. The team goes above and beyond to know their customers and provide the support they need. I cannot say enough good things about the team, and I highly recommend them to anyone looking for a new Harley, parts, service, or clothing. (Employee: Dan Stark, Craig S., Danielle B., Riley B., Virgil "Wolf" Schulenburg)

Both of these guys worked very hard to get me where I wanted to be. They made me feel very comfortable. Definitely made me feel like family. Thanks again (Employee: Dan Stark, Ron B.)

Thank you Dawn and Danielle for your help pretty much every time I come in to the store! And thanks Dan for all your help in getting bikes aside for me to test ride so I knew what it was that I wanted. Great team at Madison Harley (Employee: Dawn N., Danielle B., Dan Stark)

Dan is the best guy to work with and extremely knowledgeable. (Employee: Dan Stark)

So I met so many amazing people during this process that I cant remember everyone , so these are just a few of the amazing people that work here! They treat you like youre family and do NOT pressure you. This is my new bike family! Much love to you all and thank you for making our dream a reality! (Employee: Trey Zinke, Aaron Webber, Juan Lopez, Jada W.)

Dan was very helpful! (Employee: Dan Stark)

Awesome relaxing experience no pressure and friendly people (Employee: Trey Zinke)

I just purchased a trike from the Harley Davidson in Madison, WI. Rod, Chris and Trey were great. Rod was very approachable and took his time to explain everything to me so that I understood before I signed anything. He listened to what I wanted for coverage and payments and then put together the best package for me. Chris was very friendly and helped me pick out the right bike for me. He answered all my questions that I had before making my decision. Trey was very friendly and thorough when going over the features of the trike. He made sure I didnt have any questions that he didnt cover so I understood what I was getting. (Employee: Rod Miethke, Trey Zinke, Chris Kucharas)

I had my first accident and insurance claim with a vehicle, and HD of Madison walked me through each step and ensured our bike was in good hands. We were devastated after the accident. I was worried that the bike would not be at the same condition as before. At first, Dan and Wolf helped me along with pricing out a potential replacement bike. They made sure I had all of my answers, even on a very busy July day. Once we determined a repair estimate is the best route, they made sure that the right people were on the task. Thats where Justin and Riley steps in at the service dept. Although Justin was my main contact for the repair, Riley stepped in when Justin was away or busy. Justin was great at organizing the repair and making sure the right parts were ordered, and the insurance money for the repair went to the right parts. We had made a few edits to the repair estimate (adding a GTS radio in lieu of the exhaust, a different tail light, etc.) and Justin was understanding and made it happen! I was highly skeptical at first when this all happened. I thought that we would be running in to a lot of issues with insurance, making sure all of the damage was fixed, and the right parts were ordered. Thankfully to HD of Madison and their EXCELLENT team, none of that happened. We will be shopping there for a new bike for my fiance. A special thanks to Justin, Riley, Dan, Joe at service, and Wolf. (Employee: Justin P., Riley B., Dan Stark, Joe H., Virgil "Wolf" Schulenburg)

I recently purchased a 2023 CVO Road Glide. Everyone involved in making this happen were professional,friendly, knowledgeable and helpful.Thank you all. I'm happy to be part of the family at H-D of Madison. (Employee: Dan Stark)

Jada always does the best! Very much appreciate all she does. (Employee: Jada W.)

Traded my 2014 trike for a new 2024 trike got a excellant price on my trade in which was a few hundred dollars less than i paid for it. More than fair. Bought many bikes here over the years always got a good deal and some better than others I suggest you get a trike you will never regret it.

Both of these guys made our experience a first class success. They new the answers to the questions we asked and we could tell they new their stuff. (Employee: Paul Essock, Paul Essock, Rod Miethke)

Trey was awesome! Not only was he responsive and flexible to work out a deal over the phone, but he worked with me to get the best bike for my wants and needs. We found the perfect touring chassis with the aftermarket mods already Installed. All that at a truly unbeatable price. Very thankful to have worked with Madison HD on my dream bike. (Employee: Trey Zinke)

Paul did an excellent job of showing me what you had, which wasnt what I wanted, and then told me what was required for a dealer trade. He seemed confident that we could acquire what I wanted this way. The very next day he sends me an email saying look what came in . Just what I wanted. We got the down payment and since our credit scores were above 800 we had this done Thursday night. Delivery tomorrow! (Employee: Paul Essock)

Paul did an outstanding job in getting us the motorcycle we wanted. Things fell into place so easily we completed the transaction in a couple days. Bike will be delivered tomorrow and I am happy. (Employee: Paul Essock)

Easily one of the best buying experiences I have ever had. Answered all my questions couldnt have been any more helpful. Met the entire staff and they were all very friendly. Highly recommend checking them out!!! (Employee: Trey Zinke, Trevor T.)

Trey and Juan were kind, courteous, and extremely knowledgeable. This was easily the best vehicle buying experience that my wife and I have had. Thank you both for your help. (Employee: Trey Zinke, Juan Lopez)

Trey was great. Very knowledgeable about the bikes walked me through all the features of my new 2024 HD Road Glide. Definitely will be back. (Employee: Trey Zinke)

My 2024 Road Glide purchase from Harley Davidson of Madison is my 7th HD motorcycle purchase. This purchase experience was by far the best of all! Our salesman, Trey, was so nice, very patient and even brought 4 different color bikes outside for us to view in the sun. The entire staff was welcoming, just absolutely great. To top it off the owner, Wolf, spent time with us and congratulated us on our bike purchase. Well worth the 119 mile drive! I can't say enough great things about Harley Davidson of Madison. (Employee: Trey Zinke)

Honestly could not be happier with my entire experience with HD of Madison for the purchase of my new 2024 Road Glide. Dan Stark went above and beyond to make not just myself but my wife and daughter feel as welcomed and included in the experience as I was. He was knowledgeable and informative of the features and components of the newly designed bike. Likewise Craig S. Was outstanding when it came to helping me with my parts / accessories to set up my new purchase the way I wanted. He has great knowledge on what works and what I needed to accomplish everything I wanted. Rod's personally speaks for it's self. My expectations were truly exceeded with every aspect of our encounter. He made me feel extremely comfortable with my financing options and had great knowledge of the extended warranty information. I would honestly encourage anyone looking for a new HOME to make their next purchase to stop into Harley-davidson of Madison. (Employee: Dan Stark, Craig S., Rod Miethke)

Had a good experience upgrading to a newer model bike. I thought Scott did well for being a newer staff member. I would recommend him to my friends. I also think the staff and management were patient while I took time deciding what direction I wanted to go with my trade in (Employee: Scott Zeitler)

Made us feel right at home buying our 2024 road glide. (Employee: Trey Zinke)

The entire dealership was great to work with. They truly made us feel like family. Our salesperson Dan stayed well past closing time to be sure all of our questions were answered. (Employee: Dan Stark)

Greatly appreciative for your time and understanding as I spoke a foreign language attempting to explain the part I needed. Like a dentist, Craig was able to decipher my grunts and groans into a physical object! Thanks for making me feel smarter than I really am through that process! In the end my part was ordered and I didn't have to go out in the cold unnecessarily!! Thank you! (Employee: Craig S.)

I don't see Bill listed and I want to sing his praises. I called my husband to tell him I was running late and was a bit confused when the phone picked up to Harley Davidson of Madison, this is Bill. After a long pause he said your husband left his phone here. We close at 6 and I could drop it off on the way home. True to his word he dropped it off and all was well. That is exceptional customer service and I thank him for going above and beyond when he didn't have to.

Dan made me feel welcomed and appreciated. He shown me multiple bike and found the one for me. Will definitely return when it's time to get another bike.

He was very easy to work with course. I knew what I wanted when I walked in the door so I guess that made it easy for everybody. He had the motorcycle I was trying to looking for. The price was good. How could I pass it up? I appreciate it. Thank you! (Employee: Dan Stark)

Thanks to everyone at Madison Harley Davidson for all their help with the purchase of our 2024 Road Glide CVO ST and 2023 Road Glide CVO. 4TH and 5th bikes from Harley in the last 4 years. Always an all around fantastic experience. (Employee: Dan Stark)

The whole team at HD of Madison was wonderful. The girls from the clothing/merchandise department made us feel like family, they helped my wife find the shirt she wanted and offered my 3 year old daughter a piece of candy, which obviouly made my daughters day. Meanwhile I was working with Dan Stark in sales. Dan was a pleasure to work with. He was patient, not pushy, and gave me the time I needed to make the decision on my purchase of a beautiful 2024 Blue Burst Street Glide. I feel its worth noting that Dan went the extra mile in helping keep my daughter occupied, by getting her crayons, paper, and water to drink, he even took her on a little walk through the store with him. They really do make you feel like family. Thank you everyone at HD of Madison, especially you Dan!! Thanks again!! (Employee: Dan Stark)

Trey Zink and the entire team were awesome to work with. I really appreciated their hustle in locating the bike that I wanted and then made a dealer trade to get it! The entire process was great!

Dan is great!!! A joy to work with!!! Couldnt be happier with my purchase and look forward to working with Dan and everyone at dealership in the future!!! (Employee: Dan Stark)

Second time buying a bike Harley Davidson of Madison. Dan and everyone else do a great job and make you feel like youre part of the Harley family. (Employee: Dan Stark)

What an incredible experience! Excellent communication, teamwork, and patience from all involved. Everyone made us feel welcome and part of the family. Will be recommending HD of Madison to family and friends!

Always a great atmosphere, and employees are awesome (Employee: Dan Stark)

I want to thank Dan for an easy buying experience! He worked with me over text message and answered any questions I had about the bike. My new Low Rider S is my first Harley and Dan showed me all the features making the buying/riding experience even more enjoyable. Overall great experience! Thanks again Dan! (Employee: Dan Stark)

I would like thank Steve Spencer, Jim Osmann, and Rod Miethke for all their hard work for getting me in the bike I wanted. I couldn't have had better people to work with. They really did make me feel that I was making the right choice. (Employee: Steven Spencer, Jim Osmann, Rod Miethke)

As always Im treated with the utmost respect. The team at HD of Madison is awesome, thank you Dan, Jim, Rod, Craig, Riley, Connie, Brandie, Dawn and everyone else there whose names I cant remember. The best dealership in Wi, and US and Ive been to a lot of them. Thanks again Randy

My recent purchase of a 2023 Street Glide ST from HD of Madison was a very streamlined and easy process. From first contacting them online about the bike, Jada got back to me within an hour. From there she put me in touch with Dan Stark who handled the rest of the sales process. He was great to deal with, excellent communication/service both online and in person. When I arrived at the dealership to complete my paperwork they had the bike prepped and ready for me. Dan took the time to explain everything with the bike and introduced me to the staff in different areas of expertise. They were all courteous and knowledgeable. With there still being snow on the ground, Dan was able to arrange to have the bike transported directly to my house. All around great service and a great experience from HD of Madison. Thanks Dan and Jada! (Employee: Dan Stark, Jada W.)

Id like to thank all of you guys for an awesome experience purchasing my Harley! I highly recommend this dealership. (Employee: Dan Stark, Rod Miethke)

The folks at HD of Madison are great to work with. Thank you to Dan, Chris, Trey, Connie, Dawn, Brandi, Julie, Nikki (I could go on but there are too many names to list). Virgil has chosen great people to represent his dealership. (Employee: Dan Stark)

Paul was amazing sales people. (Employee: Paul Essock)

Steven , Rod were great to work with purchasing our new Tri Glide . Made us feel very comfortable, Great to work with . Dawn in merchandising was awesome . (Employee: Rod Miethke, Dawn N., Steven Spencer)

I didn't need a new bike but definitely wanted one. Paul allowed me to sort through it and the entire team worked on a deal until it made sense for me and them. Super team made a super deal in a day! Thanks, guys! (Employee: Paul Essock)

a great purchasing experience with all listed have a few issues of concern to address still with add-on parts a great experience truly appreciate the work done by sales rep & finance rep appreciate the patience as we had to get our personal finances squared away & appreciate the patience on purchase contract after a few discrepancies was able to get purchase price all squared away parts rep has been great working with to get add-on parts & aftermarket parts have been (hopefully) ordered & awaiting service department experience with installation of add-on & aftermarket parts hopefully this will be accomplished in a a timely manner for pick up of bike in the near future (Employee: Aaron Webber, Brennan G., Dan Stark, Rod Miethke)

Trey and everyone else at the dealership truly made me feel like family , I flew from south Florida to Madison for their 02 low rider they were amazing throughout the whole week of me needing videos and pictures and putting up with all my phone calls. When I finally showed up in person over the past weekend , I was greeted by everyone very nice helpful they truly made me feel like family there , and looking forward to going back to say hi to all my new friends here at Madison Harley ! (Employee: Trey Zinke)

Great course - Coaches were excellent with pace between each exercise, provided solid feedback on where to improve riding skills, and a good blend of of focus on training and adding some extra humor/commentary that helped keep the class engaged and focused even during the paperwork parts of the training. (Employee: Brad B., Doug R.)

I walked in expecting to just sign up for class, and sit on a few bikes and check out the gear needed for a new rider. I immediately was greeted with a smiling face at the front desk, and it made me feel more than welcome. I was shown to Jada who was more than willing to answer any question I had and show me around. I was then taken around with Steven and we sat on at least 40 different bikes. ( at no point did I feel rushed, or a burden in any way and felt like he talked to me like I was a family member or close friend while showing me everything and answering all my questions ). I expressed that I was a brand new rider and didnt know anything when it came to Harleys as well as my long term goals when it came to the possibility of purchasing a Harley Davidson. I was shown and got to sit on many bikes until I found one that fit me perfectly, I walked back in and immediately knew that was meant to be my bike. I signed on the bike not long after. While they prepared paperwork I was taken to each department to meet everyone, and what their department does and how to contact them. I was then brought over and got a very warm welcome when I got to ring the bell and got ushered into the Harley family. Ive never been happier going to a dealership, and I never though in a few hours I could go from someone who knows nothing about Harleys to a member of a caring and amazing family of individuals. Thank you again for an amazing experience and making my first bike buying and experience at Harley Davidson something Ill never forget! (Employee: Steven Spencer)

I signed up for the intermediate riding course because I thought I was an advanced safety minded rider (and needed the license). My expectations were to sit in a classroom lecture and maybe do some training and may learn some new tips. The course was so much more than all that. By slow riding through obstacles, and nearly dropping a few times, I was humbled. The instructors could have beaten me up but they persisted and encouraged. I really appreciated that. Thanks a million! As for course feedback, Id like more teaching how to first before trying some of the advanced maneuvers but in the end it worked and Ive got a long way to go. (Employee: Phil N., Julie Johnson, Brad B.)

The entire staff gets 5 stars they went above and beyond to get the bike I was looking for

I signed up for the intermediate riding course because I thought I was an advanced safety minded rider (and needed the license). My expectations were to sit in a classroom lecture and maybe do some training and may learn some new tips. The course was so much more than all that. By slow riding through obstacles, and nearly dropping a few times, I was humbled. The instructors could have beaten me up but they persisted and encouraged. I really appreciated that. Thanks a million! As for course feedback, Id like more teaching how to first before trying some of the advanced maneuvers but in the end it worked and Ive got a long way to go. Dont sign up for an easy test pass. Theyre the real deal. (Employee: Julie Johnson, Jeff J., Phil N.)

Dan is the man!!! Didn't feel pressured at all and everything went very smoothly. Love the bike and had a lot of fun while I was there. (Employee: Dan Stark)

Came to purchase a second bike and the HD Madison family are always absolutely wonderful and welcoming. Everything was so easy to complete, from the start to the finish. Hands down I recommend them 100% (Employee: Steven Spencer)

They take excellent care of you!!!!!!!!!!!!

Paul was extremely helpful in the purchase of my bike from start to finish. He found the exact bike I was looking at on the website and brought it from the warehouse to the showroom. He's very knowledgeable about the product he sells and answered any questions I had about the bike. Paul introduced me to other staff members which made me feel very welcome. I highly recommend Paul and the entire family at Harley Davidson of Madison! (Employee: Paul Essock)

Paul Essock is one of the most courteous and professional sales persons I have met. He was patient and helpful with sharing his knowledge of the process and details of my new bike. He made the experience fun and exciting! (Employee: Paul Essock)

Purchased a 2023 Street Glide CVO. Everyone was very professional, knowledgeable and friendly. Trey and Chris were very helpful and fair. I would definitely strongly recommend visiting HD of Madison to see what they have to offer. (Employee: Trey Zinke)

Best experience I've had buying something from a dealership. Chris was the first person I talked to. Just wondering what I could get for trade in my current bike, and just run the rough numbers to see what I would get for a monthly payment. It turned out really good, so I got sent over to Rod where he got me the true numbers and it turned out better then I honestly thought it would. He was also very informative on the extra warranties and what not. Answered all my questions about the warranties too. Jada walked me through all the new features on the 24 road glide (which was nice, they added a bunch of stuff to the new ones) showed me all the features they all have, told me what to do and not to do for a break in period. Helped me with parts for it. All in all, I woke up Saturday not even thinking about getting a new bike, I showed up to get my HD passport stamped on my 2020 road glide limited with almost 53000 miles on, ended up leaving on a blue burst 2024 road glide with 7 miles on it. What can I say. A hell of a saturday (Employee: Chris Kucharas, Jada W., Rod Miethke)

Brad and Brenda are amazing and patient instructors! They gave us the tools to learn how to be comfortable on what we were learning and how to apply it on the range. I will recommend HD of Madison for anyone looking to learn the proper and safe way to ride. (Employee: Brad B.)

Paul was great to work with at trying to find the right ride in the price range I was willing to spend. He had great ideas and was very patient with my wife and I, since we did not know what we wanted. In the end, my wife and I agreed on the 2019 Heritage. Great decision. Cannot wait for our next purchase. Thank you very much Paul and everyone at Harley Davidson of Madison. (Employee: Paul Essock)

The coaches were very attentive to each one and very patient, Tom in particular would tell us or encourage us a lot if we didn't do it right the first time. (Employee: Tom S.)

Tom, was my instructor in my motorcycle class. He was tough but fair and basically a very nice guy. He was the kind of guy that you respected what he said. He made the class very enjoyable. The same can be said for the other instructor but I cannot remember her name. I would recommend this class to other on potential motorcycle riders (Employee: Brandi H., Tom S.)

Wonderful experience overall with everyone! We could not be happier! We look forward to all the great memories! (Employee: Trey Zinke)

Awesome customer service (Employee: Riley B.)

Treated very well. Staff are very professional. I know of a few auto dealers that could lean a few things from H.D of Madison. Outstanding job everyone.

I want to thank Harley for the amazing experience i couldn't have asked for better instructor's Ron and Doug were Amazing, they made the class fun and relaxing. I had a few melt down and Ron and Doug helped me through it and reassured me that i can do it and i did

Brenda was really nice and helpful when I was re-doing my test (Employee: Brenda M.)

Trey did an amazing job helping me find the perfect bike! I would highly recommend working with Trey. Thanks again! (Employee: Trey Zinke)

Great people to work with. Everyone made me feel at home. Look forward to to shopping for part and accessories. Thanks to all at Harley Davidson of Madison (Employee: Steven Spencer, Trey Zinke)

Awesome people always take great care of me and I always have a great time just visiting them

It was very nice to go into a place where everyone was friendly. Im not sure what took me so long to purchase a Harley they really do treat you like family. Space was very clean and organized. Thank all you Daryl Jones (Employee: Paul Essock)

Super fun and exciting experience! Would love to recommend everyone who is looking to take a basic riding course

Paul made my morning like Christmas morning at madison harley davidson as he sold me the 2011 Road King...He went above and beyond to make the sale and it was all in my my time. Thanks for making me part of the Harley Davidson Family (Employee: Paul Essock)

Thank you Paul for the exceptional service you provided while helping me choose my new Harley. Your guidance made the process smooth and enjoyable. Im super excited about my purchase and cant wait to get on the road. Colleen (Employee: Paul Essock)

The only negative thing to note about the class was how little time we had. I wouldve preferred to spend 1-2 more hours before the evaluation. The amount of items to cover was a lot to process before testing. However the coaches were great! I will be retesting very soon. (Employee: Diana G., Tom S.)

My humble gratitude to Brandon!, Chris, Steve, (and other team members), for working with me on the excitement of finding the right time and type of bike to purchase. What a fantastic group of people to help guide me (and you, dear reader) through the sometimes challenging process. The staff here listened to me and went above and beyond what I had imagined would happen. I wish I could give them more stars than allowed. This is my HD go to place. I encourage you to visit H-D of Madison too. (Employee: Brandon Hilbrich)

After driving for an hour or so to get to the dealership for the first time Dan was fast to greet my family and show us the rest rooms lol. After that spent some time looking at gear to buy for the upcoming class for the wife and I. It was Dan's wife I believe that was great at showing us the correct gear and answering questions. I had a picture of a bike that would fit my wife great. Dan found it in no time and showed us with no wait at all. FYI this place was packed they had an event going on. Great team. I'll be buying another bike in a few months. DAN THE MAN (Employee: Dan Stark)

Doug and Marc were my coaches during my basic riders course. They were absolutely amazing and caring of their students. They provided excellent training and werent afraid to have some fun with the class. They are awesome! Brenda was my coach during my retake. Again, top notch and very much understanding where my strengths and weaknesses. She was able to give me a couple of pointers I needed to pass my retest with a perfect score! Thank you HD of Madison! You guys continue to impress me and I continue to tell everyone about you! Keep up the great work!!!! (Employee: Doug R., Brenda M., Marc S.)

Dan was awesome to deal with. No pressure to buy. Rey friendly and knowledgeable. (Employee: Dan Stark)

Cant say enough about madison Harley Davidson for over 20 years of great service Paul was great for the purchase of my new road glide (Employee: Paul Essock)

Tom and Phil are great. They both did an amazing job getting me and the rest of the class through our rider course. They were patient and understanding and willing to take the time to help anyone through anything. They are both amazing and you guys are lucky to have them.

Before attending the Riding Academy, I had zero experience on a motorcycle. After completing it, I'm comfortable on a bike and am confident in my ability to start riding. What an amazing experience to have; Jeri and Kim were awesome teachers! (Employee: Kim L., Jeri B.)

Jeri and Kim were both amazing and made class very fun. (Employee: Jeri B., Kim L.)

Explained the motorcycles proficiently. Purchasing the cycle was smooth and easy and he answered all of are questions. (Employee: Trey Zinke)

Worked with Trey a couple times he helped my husband find his bike. Trey took the time a couple diffrent times to walk me through a bunch of bikes, im a brand new rider an he helped me find the perfect bike for me to learn on and I've been having a blast since then on it. He's fun to work with and doesn't pressure you, he didn't limit my options because im a women and or a new rider he just helped me understand the pros an cons of each bike and he took the time to learn the type of rides I would take to better help me find the best fit for me. Thanks Trey I appreciate all your time an Helping me to find my Goldie. Thank you! (Employee: Trey Zinke)

Julie was very welcoming and helpful. She answered all my questions regarding BRC. She has found several excellent instructors (Mike and Tom - 7/22/24 thru 7/24/24). They were very knowledgeable and understood how to provide timely constructive feedback throughout the class. Prior to the class, the closest Id been to riding a motorcycle was looking at one. Now I have an M on my license! You cant go wrong in choose HDM Riding Academy! (Employee: Julie Johnson)

Trey was great to work with he spent most of the day with me. We worked through a large selection of both Used and New bikes (Employee: Trey Zinke)

As a drivers ed instructor for automobiles it was great to be on the other side of the table. Kim and Greg were great! I really liked two instructors in the classroom and on the range. (Employee: Kim L., Greg J.)

Paul treated me throughout the whole process like a family member. He is very knowledgeable and answered all the questions I had about my bike and the services at the dealership. Paul went out of his way to make sure I would be happy with my Heritage. Couldn't have asked for a better salesman to help me purchase my 1st HD. I will recommend HD of Madison to anyone looking to buy a Bew ride. An also Highly recommended them to ask for Paul. Thank you Paul. God bless. (Employee: Paul Essock)

The staff over at Harley Davidson Madison are a bunch of great people. Very knowledgeable and helpful. Really makes you feel like you are apart of something. A Family. From the sales floor to the service techs (instructors Kim and John included), all around professionalism. (Employee: Kim L.)

My salesman Paul was excellent. Answered all my questions, didn't pressure me into buy something I didn't want. He wa very knowledgeable an helpful. Couldn't have ask for a Better person to walk me through the HD experience. Start to finish, he was there. Paul made me feel like I was talking to a friend rather then a salesman. Thanks Paul !! I will tell anyone look to buy a HD to go to Madison HD and ask for you. (Employee: Paul Essock)

Don and his staff are the best. Don has always been there for us! Thank you again Don and Keagan. Maury and Debbie (Employee: Don Zander, Keagan Z.)

The class was amazing Phil and Marc did a great job. They were patient with us, and definitely took the time to explain all the things. but really it was the patience with those of us who were struggling that made them such great teachers. (Employee: Phil N., Marc S.)

Diana was a wonderful coach who made class fun and informative. She was super patient and easy-going, giving great advice during the exercises and positive reinforcement when we succeeded. I would definitely would recommend her classes to anyone looking to have a good experience. (Employee: Diana G.)

Found a bike I fell in love with ! (Employee: Trey Zinke)

It was a great experience, working with Paul and the owner Wolf of Harley Davidson. They made the purchase process extremely easy, We really love our new bike (Employee: Paul Essock)

From purchasing my bike with Steven to taking my riding classes with Jeri and Kim, I've had a fantastic experience dealing with Madison Harley. Everyone is so patient, fun and honest. I can't wait to work with you all in the future. Thank you for everything you do! (Employee: Jeri B., Kim L., Steven Spencer)

Well, I just gave the Madison HD dealership a call and spoke with Dan Stark about riders academy etc. He suggested stopping in so I did just that. Minutes later I met with Julie Johnson and talked about the riders academy. All of the employees are super friendly and courteous. I spoke with Dan for a bit about a Road King and other bikes, and went home to sign up for the riders academy. A week later Im in the academy with Kim and John learning how to ride etc. They made the whole experience awesome! This was my first time ever on a bike! I Passed the HD academy course and test at the DMV. The next day I immediately stopped back to see Dan Stark. I demo a few bikes and fell in love with the FatBoy. A few hours later Im sounding off the wolf horn and everyones welcoming me to the Harley Davidson Family. Just purchased a Bad Ass 2024 Black HD Fat Boy! Definitely stop in and ask for Dan Stark. He knows bikes and will help you decide on the best bike for you. Everyone here is super nice and accommodating with white glove service. I even met Wolf (owner) a few times and he was very cool too. If youve ever thought about riding just do it! You only live once so make it happen and enjoy the roads safely! (Employee: Kim L., Dan Stark)

Paul made switching out the old ride for a new one SUPER easy! Thanks! (Employee: Paul Essock)

Second time buying a bike Harley Davidson of Madison. Dan and everyone else do a great job and make you feel like youre part of the Harley...

Second time buying a bike Harley Davidson of Madison. Dan and everyone else do a great job and make you feel like youre part of the Harley...

Second time buying a bike Harley Davidson of Madison. Dan and everyone else do a great job and make you feel like youre part of the Harley...