Purchased a 2023 Street Glide CVO. Everyone was very professional, knowledgeable and friendly. Trey and Chris were very helpful and fair. I would definitely strongly recommend visiting HD of Madison to see what they have to offer. (Employee: Trey Zinke)

Paul Essock is one of the most courteous and professional sales persons I have met. He was patient and helpful with sharing his knowledge of the process and details of my new bike. He made the experience fun and exciting! (Employee: Paul Essock)

Paul was extremely helpful in the purchase of my bike from start to finish. He found the exact bike I was looking at on the website and brought it from the warehouse to the showroom. He's very knowledgeable about the product he sells and answered any questions I had about the bike. Paul introduced me to other staff members which made me feel very welcome. I highly recommend Paul and the entire family at Harley Davidson of Madison! (Employee: Paul Essock)

they take excellent care of you!!!!!!!!!!!!

Came to purchase a second bike and the HD Madison family are always absolutely wonderful and welcoming. Everything was so easy to complete, from the start to the finish. Hands down I recommend them 100% (Employee: Steven Spencer)

Dan is the man!!! Didn't feel pressured at all and everything went very smoothly. Love the bike and had a lot of fun while I was there. (Employee: Dan Stark)

I signed up for the intermediate riding course because I thought I was an advanced safety minded rider (and needed the license). My expectations were to sit in a classroom lecture and maybe do some training and may learn some new tips. The course was so much more than all that. By slow riding through obstacles, and nearly dropping a few times, I was humbled. The instructors could have beaten me up but they persisted and encouraged. I really appreciated that. Thanks a million! As for course feedback, Id like more teaching how to first before trying some of the advanced maneuvers but in the end it worked and Ive got a long way to go. Dont sign up for an easy test pass. Theyre the real deal. (Employee: Julie Johnson, Jeff J., Phil N.)

I signed up for the intermediate riding course because I thought I was an advanced safety minded rider (and needed the license). My expectations were to sit in a classroom lecture and maybe do some training and may learn some new tips. The course was so much more than all that. By slow riding through obstacles, and nearly dropping a few times, I was humbled. The instructors could have beaten me up but they persisted and encouraged. I really appreciated that. Thanks a million! As for course feedback, Id like more teaching how to first before trying some of the advanced maneuvers but in the end it worked and Ive got a long way to go. (Employee: Phil N., Julie Johnson, Brad B.)

I walked in expecting to just sign up for class, and sit on a few bikes and check out the gear needed for a new rider. I immediately was greeted with a smiling face at the front desk, and it made me feel more than welcome. I was shown to Jada who was more than willing to answer any question I had and show me around. I was then taken around with Steven and we sat on at least 40 different bikes. ( at no point did I feel rushed, or a burden in any way and felt like he talked to me like I was a family member or close friend while showing me everything and answering all my questions ). I expressed that I was a brand new rider and didnt know anything when it came to Harleys as well as my long term goals when it came to the possibility of purchasing a Harley Davidson. I was shown and got to sit on many bikes until I found one that fit me perfectly, I walked back in and immediately knew that was meant to be my bike. I signed on the bike not long after. While they prepared paperwork I was taken to each department to meet everyone, and what their department does and how to contact them. I was then brought over and got a very warm welcome when I got to ring the bell and got ushered into the Harley family. Ive never been happier going to a dealership, and I never though in a few hours I could go from someone who knows nothing about Harleys to a member of a caring and amazing family of individuals. Thank you again for an amazing experience and making my first bike buying and experience at Harley Davidson something Ill never forget! (Employee: Steven Spencer)